The most essential and influential aspect of LinkedIn is its groups. LinkedIn groups are an excellent method to connect with your customers. People use LinkedIn to expand their professional networks, develop their personal brands, and gain more understanding of specific industries, unlike Facebook and Instagram. ![]() While most marketers, including ourselves, focused on Facebook and Instagram in 2017, LinkedIn has consistently increased its user base to more than 500 million members. More companies are opting to create niche fortified communities rather than big public pages. If you want to grow your group quickly, you can start promoting it via social media and also run ads on LinkedIn.I hope the following points can persuade you of the significance and influence of LinkedIn Groups if you’re still unsure if they’re helpful for your company.Įngaging fans is a massive change from merely broadcasting marketing messages. You will then be able to approve or decline new invitations as you see fit. You can encourage members to invite their friends to join, if they use personalized messages. The best way to invite others to join your group is by sending an invitation with a personal message to let them know who you are and why you want them to join the group. Once you've seeded the group with some stimulating conversations, you can start promoting the group to your network and through social media. Identify your purpose, allocate resources and create a detailed plan so that your group will thrive and provide value to your company. Your reputation is on the line when you create a group. There are a lot of factors that come into play when deciding how to structure your group, and it's imperative that you have a plan and a goal before you begin. You also have a small community of experts who are very knowledgeable about specific products or topics. You usually don't have as many new discussions or comments, but the discussions are very focused. These communities are often self-policing and self-supporting, which makes the community much stronger and more vibrant.Ĭlosed groups generally will be smaller and more focused, since every member is manually approved by the group manager or moderator. If someone starts a discussion that isn't relevant, a group member or moderator will often suggest a better place to post that question. You don't see many people asking questions about other Adobe products or competitors' products in the Photoshop communities because the members are knowledgeable enough to keep the discussions focused. The discussions in product-related communities are amazingly focused and on-topic. Related: 5 Underutilized LinkedIn Marketing Tools It also helps to have multiple moderators for a large, open group. A good group manager can keep the group focused on a topic by starting new discussions, featuring popular, relevant discussions and privately contacting members who are posting discussions that are off-topic. You can automatically approve all members if you want your group open to everyone, or you can keep your group closed so everyone needs to be approved.įrom my experience, open groups that serve large audiences can become unfocused if the moderator doesn't participate actively. You have two membership options with your group. The only time I would admit a new LinkedIn member is if I knew the person, or someone I trusted recommended them. ![]() Once they become established on LinkedIn, they will understand how groups work and be able to contribute. If someone is new to LinkedIn or has few or no LinkedIn connections, I wouldn't approve their membership because they wouldn't be able to provide much value. You can also temporarily moderate new group members, new LinkedIn members and members with few or no connections who are usually spammers.
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